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A red lip colour product with a gold-tone cap and tube, labeled 'Lisa's Award Winning Lipstick' and 'Best of Beauty 2024'.
True Velvet Lip Colour bullet close-up, with text demonstrating it's benefits: Lucious, three dimensional, velvet. 10-hour proven wear. Creamy, highly pigmented, long wearing. In shade Ribbon.
Velvet Ribbon (True Velvet Lip Colour)
three arms with skin colours ranging from light to medium/deep with swatches of red lipstick
Velvet Ribbon (True Velvet Lip Colour)
Velvet Ribbon (True Velvet Lip Colour)
Velvet Ribbon (True Velvet Lip Colour)
Velvet Ribbon (True Velvet Lip Colour)
Velvet Ribbon (True Velvet Lip Colour)
Velvet Ribbon (True Velvet Lip Colour)
Velvet Ribbon (True Velvet Lip Colour)

True Velvet Lip Colour Velvet Ribbon

Velvet Ribbon

True Velvet Lip Colour Velvet Ribbon

Velvet Ribbon

4.9
Rated 4.9 out of 5 stars
4.9 Stars (989 Reviews)

Classic, pillar-box red

The ultimate highly pigmented, velvet matte lipstick with a luxuriously subtle, three-dimensional sheen.

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Product and Shade Description

Dress lips in True Velvet Lip Colour, a decadently rich and indulgently matte lipstick that looks exactly like velvet. Soft, plush and luxurious, with a delicate, dimensional sheen.

One swipe saturates lips in creamy, highly pigmented colour with up to 10 hours of wear*. This is the matte that never feels flat - just light, non-drying and comfortable on your lips.

WHAT ARE THE BENEFITS?

  • Velvet matte lipstick with a subtle sheen for a 3D effect.

  • Rich pigment sets for up to 10 hours of wear.

  • Keeps lips smooth, hydrated and comfortable. 

  • Pairs beautifully with Enhance and Define Lip Pencils for the full velvet lip experience.

WHY LISA CREATED IT

“I once dreamt about a lipstick with a velvet fabric bullet, so set out to achieve just that. True Velvet has a velvet texture cast within the bullet itself. It’s so intense and visually exciting… It truly has to be seen to be believed.”

* Clinically tested for up to 10-hour long wear.


NET WT. 3.5g / 0.12oz

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HOW TO USE

  1. Start by applying Enhance and Define Lip Pencil in the shade that matches your True Velvet Lip Colour. There’s a lip liner counterpart for every colour!
  2. Apply True Velvet Lip Colour straight from the bullet or use a lip brush. Lisa’s No. 20 Lip Brush is perfect. Lisa recommends “a one-swipe graphic lip statement or pat on gently for a subtle, painterly lip stain”. 
  3. Take your time to press it into the lips. Build up in thin layers as desired.
  4. Finish by redefining the lip line with your lip pencil to sculpt, emphasise and enhance your natural shape.

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AWARD WINNING

Best Travel Makeup - Condenast Traveller Best of Beauty Awards 2024

Best of Beauty - ALLURE Best of Beauty Awards 2024

Lips & Nails - Skincare Anarchy Top Picks 2025


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As Seen On...

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Shipping

A red lip colour product with a gold-tone cap and tube, labeled 'Lisa's Award Winning Lipstick' and 'Best of Beauty 2024'.

True Velvet Lip Colour

Velvet Ribbon

 
“Lisa Eldridge has created the best matte lipsticks in existence.”
The Cut
 
“Lisa’s range of velvety lipsticks are some of the best you’ll ever try”
The Guardian
“So velvety, so plush and so intense in colour that you need to see it to believe it. One of the best matte lipsticks we’ve tried”
ES Magazine
“A truly special matte lipstick with a velvet finish that smooths on easily, fills lines and blurs the lips”
Into the Gloss

Experience the cult classic True Velvet

The ultimate, elevated matte lip

The saturated, technicolour formulation has a beautiful creamy texture, with a slight sheen that stops it from appearing as a ‘flat matte’. It’s so intensely pigmented that it’s easy to create either a one-swipe graphic lip statement, or pat on gently for a subtle, painterly lip stain” 

Lisa Eldridge

A magic trompe l’oeil effect… 

Texture taken from a dream

I once dreamt about a lipstick with a velvet fabric bullet, so set out to achieve just that. True Velvet has a velvet texture cast within the bullet itself, it’s so intense and visually exciting… It truly has to be seen to be believed”

Lisa Eldridge

FAQs

Both lipsticks deliver a major matte finish, but Velveteen is a liquid formula that Lisa calls “the playful, younger sister of my True Velvet Lip Colour.” It gives a soft-focus, diffused look, while True Velvet Lip Colour teams rich pigment with the subtlest 3D sheen, via a trompe l’oeil bullet that really, truly looks like velvet.

Yes, True Velvet is a long-lasting matte lipstick, giving you up to 10 hours of rich, vibrant wear. It’s also smudge-proof, budge-proof and water-resistant. Glide it on and it will not move.

This is the dream matte lipstick for those who suffer from dry, chapped lips, as the pigment is enveloped in a creamy, moisturising formula that feels comfortably light. The delicate sheen also means your lips don’t look flat. It’s a subtle trick of the light, but one that leaves your lips looking fuller and healthier.

Reviews

4.9
Rated 4.9 out of 5 stars
Based on 989 reviews
Total 5 star reviews: 916 Total 4 star reviews: 47 Total 3 star reviews: 20 Total 2 star reviews: 6 Total 1 star reviews: 0
97%would recommend these products
989 reviews
  • J
    Joanna
    Verified Buyer
    Reviewing
    Velvet Blush Lightly (True Velvet Lip Colour)
    I recommend this product
    What is your skin tone? Light
    What is your skin undertone? Neutral
    What is your skin type? Dry
    Would you recommend this product to a friend? Yes
    Rated 5 out of 5 stars
    Yesterday
    10/10

    I absolutely love this lipstick! Even though the shade Velvet Blush Lightly appears a bit darker on me than it does on the models in the product photos, it still looks beautiful.

    The formula feels incredibly smooth and lightweight on the lips—never heavy or drying. Another standout for me is the packaging, which feels very solid and has a truly luxurious touch.

    Thank you & soon will come back for more :)

  • IS
    Isabel S. P.
    Flag of Netherlands
    Verified Buyer
    Reviewing
    Velvet Fawn (True Velvet Lip Colour)
    I recommend this product
    What is your skin tone? Light Medium
    What is your skin undertone? Neutral
    What is your skin type? Dry
    Would you recommend this product to a friend? Yes
    What is your age group? 35-44
    Rated 5 out of 5 stars
    Yesterday
    I was on the fence about this shade, but decided to try it and fell in love

    I was pretty much on the fence about this shade, but as many people were saying so many positive things about it and based on many on-line reviews, I decided to try. Given my skin tone and very dark eye circles, that is not a shade I can wear without at least some foundation. But with some foundation and concealer, this shade looks absolutely lovely: it is subtle, chick and **** at the same time, perfect for the office, or to be paired with bold eyeshadow. I just use it with some bronzer instead of a blush and it looks absolutely lovely. I highly recommend it. For reference, I use Lisa's foundation shade #15.

  • BP
    Barbara P.
    Flag of United States
    Verified Buyer
    Reviewing
    Velvet Ribbon (True Velvet Lip Colour)
    I recommend this product
    What is your skin tone? Light
    What is your skin undertone? Neutral
    What is your skin type? Dry
    Would you recommend this product to a friend? Yes
    What is your age group? 65+
    Rated 5 out of 5 stars
    2 days ago
    My favorite!

    Love the color, texture and staying power! Always makes me feel stylish .

  • IS
    Isabel S. P.
    Flag of Netherlands
    Verified Buyer
    Reviewing
    Velvet Muse (True Velvet Lip Colour)
    I recommend this product
    What is your skin tone? Light Medium
    What is your skin undertone? Neutral
    What is your skin type? Dry
    Would you recommend this product to a friend? Yes
    What is your age group? 35-44
    Rated 5 out of 5 stars
    2 days ago
    Fancy and **** shade, lovely texture, long-lasting

    I love the velvet formulas, they are comfortable on the lips and long-lasting if you apply Lisa's technique (apply the lipstick with a brush, really pressing it on your lips, and then apply from the bullet on top). This color is lovely, it is fancy and **** hade at the same time, good for a low-key look or a perfect combo for dramatic eyes.

  • C
    Claudia
    Flag of Germany
    Verified Buyer
    Reviewing
    Velvet Duchess (True Velvet Lip Colour)
    I recommend this product
    What is your skin tone? Light Medium
    What is your skin undertone? Neutral
    Would you recommend this product to a friend? Yes
    What is your age group? 45-54
    Rated 5 out of 5 stars
    5 days ago
    Perfect red

    First time I buy this shade, and I found the perfect red for me. I have Neutral undertone & Light Medium skin tone.

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