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Velvet Rain (True Velvet Lip Colour)
True Velvet Lip Colour bullet close-up, with text demonstrating it's benefits: Lucious, three dimensional, velvet. 10-hour proven wear. Creamy, highly pigmented, long wearing. In shade Rain.
Velvet Rain (True Velvet Lip Colour)
Velvet Rain (True Velvet Lip Colour)
Velvet Rain (True Velvet Lip Colour)
Velvet Rain (True Velvet Lip Colour)
Velvet Rain (True Velvet Lip Colour)
Velvet Rain (True Velvet Lip Colour)
Velvet Rain (True Velvet Lip Colour)
Velvet Rain (True Velvet Lip Colour)

True Velvet Lip Colour Velvet Rain

Velvet Rain

True Velvet Lip Colour Velvet Rain

Velvet Rain

4.9
Rated 4.9 out of 5 stars
4.9 Stars (1,101 Reviews)

Natural, medium pink

The ultimate highly pigmented, velvet matte lipstick with a luxuriously subtle, three-dimensional sheen.

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Product and Shade Description

Dress lips in True Velvet Lip Colour, a decadently rich and indulgently matte lipstick that looks exactly like velvet. Soft, plush and luxurious, with a delicate, dimensional sheen.

One swipe saturates lips in creamy, highly pigmented colour with up to 10 hours of wear*. This is the matte that never feels flat - just light, non-drying and comfortable on your lips.

WHAT ARE THE BENEFITS?

  • Velvet matte lipstick with a subtle sheen for a 3D effect.

  • Rich pigment sets for up to 10 hours of wear.

  • Keeps lips smooth, hydrated and comfortable. 

  • Pairs beautifully with Enhance and Define Lip Pencils for the full velvet lip experience.

WHY LISA CREATED IT

“I once dreamt about a lipstick with a velvet fabric bullet, so set out to achieve just that. True Velvet has a velvet texture cast within the bullet itself. It’s so intense and visually exciting… It truly has to be seen to be believed.”

* Clinically tested for up to 10-hour long wear.


NET WT. 3.5g / 0.12oz

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HOW TO USE

  1. Start by applying Enhance and Define Lip Pencil in the shade that matches your True Velvet Lip Colour. There’s a lip liner counterpart for every colour!
  2. Apply True Velvet Lip Colour straight from the bullet or use a lip brush. Lisa’s No. 20 Lip Brush is perfect. Lisa recommends “a one-swipe graphic lip statement or pat on gently for a subtle, painterly lip stain”. 
  3. Take your time to press it into the lips. Build up in thin layers as desired.
  4. Finish by redefining the lip line with your lip pencil to sculpt, emphasise and enhance your natural shape.

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AWARD WINNING

Best Travel Makeup - Condenast Traveller Best of Beauty Awards 2024

Best of Beauty - ALLURE Best of Beauty Awards 2024

Lips & Nails - Skincare Anarchy Top Picks 2025

Top 10 Best Lip - ELLE UK Best of Beauty Awards 2026


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INGREDIENTS

Velvet Blush - Velvet Affair - Velvet Dragon - Velvet Carnival - Velvet Ribbon

DIMETHICONE · OCTYLDODECANOL · POLYETHYLENE · POLYSILICONE-11 · NYLON-12 · CAPRYLIC/CAPRIC TRIGLYCERIDE · BIS-PEG-12 DIMETHICONE BEESWAX · METHYL METHACRYLATE CROSSPOLYMER · DICALCIUM PHOSPHATE · STEARALKONIUM BENTONITE · POLYHYDROXYSTEARIC ACID · PROPYLENE CARBONATE · LAURETH-12 · PENTAERYTHRITYL TETRA-DI-t-BUTYL HYDROXYHYDROCINNAMATE · MICA · MAY CONTAIN/ PEUT CONTENIR [(+/-): TITANIUM DIOXIDE (CI 77891) · IRON OXIDES (CI 77491· CI 77492) · RED 6 (CI 15850) · RED 7 LAKE (CI 15850) · RED 28 LAKE (CI 45410) · BLUE 1 LAKE (CI 42090) · YELLOW 5 LAKE (CI 19140) · YELLOW 6 LAKE (CI 15985)].

Velvet Muse - Velvet Fawn

DIMETHICONE · OCTYLDODECANOL · POLYETHYLENE · POLYSILICONE-11 · NYLON-12 · CAPRYLIC/CAPRIC TRIGLYCERIDE · BIS-PEG-12 DIMETHICONE BEESWAX · METHYL METHACRYLATE CROSSPOLYMER · STEARALKONIUM BENTONITE · POLYHYDROXYSTEARIC ACID · PROPYLENE CARBONATE · LAURETH-12 · PENTAERYTHRITYL TETRA-DI-t-BUTYL HYDROXYHYDROCINNAMATE · DICALCIUM PHOSPHATE · MICA · TIN OXIDE · MAY CONTAIN/ PEUT CONTENIR [(+/-): TITANIUM DIOXIDE (CI 77891) · IRON OXIDES (CI 77491· CI 77492) · RED 6 (CI 15850) · RED 7 LAKE (CI 15850) · RED 28 LAKE (CI 45410) · YELLOW 5 LAKE (CI 19140) · BLUE 1 LAKE (CI 42090)].

Velvet Jazz

DIMETHICONE · OCTYLDODECANOL · POLYETHYLENE · POLYSILICONE-11 · NYLON-12 · CAPRYLIC/CAPRIC TRIGLYCERIDE · BIS-PEG-12 DIMETHICONE BEESWAX · METHYL METHACRYLATE CROSSPOLYMER · DICALCIUM PHOSPHATE · STEARALKONIUM BENTONITE · POLYHYDROXYSTEARIC ACID · PROPYLENE CARBONATE · LAURETH-12 · PENTAERYTHRITYL TETRA-DI-t-BUTYL HYDROXYHYDROCINNAMATE · MICA · MAY CONTAIN/ PEUT CONTENIR [(+/-): IRON OXIDES (CI 77491) · RED 6 (CI 15850) · RED 7 LAKE (CI 15850) · RED 28 LAKE (CI 45410) · YELLOW 5 LAKE (CI 19140) · BLUE 1 LAKE (CI 42090)].

Velvet Blush Lightly

DIMETHICONE · OCTYLDODECANOL · POLYETHYLENE · POLYSILICONE-11 · NYLON-12 · CAPRYLIC/CAPRIC TRIGLYCERIDE · BIS-PEG-12 DIMETHICONE BEESWAX · METHYL METHACRYLATE CROSSPOLYMER · DICALCIUM PHOSPHATE · STEARALKONIUM BENTONITE · POLYHYDROXYSTEARIC ACID · PROPYLENE CARBONATE · LAURETH-12 · PENTAERYTHRITYL TETRA-DI-t-BUTYL HYDROXYHYDROCINNAMATE · MICA · MAY CONTAIN/ PEUT CONTENIR [(+/-): TITANIUM DIOXIDE (CI 77891) · IRON OXIDES (CI 77491· CI 77492) · RED 7 LAKE (CI 15850) · RED 28 LAKE (CI 45410) · BLUE 1 LAKE (CI 42090) · YELLOW 5 LAKE (CI 19140)].

Velvet Rain - Velvet Sorcery

DIMETHICONE · OCTYLDODECANOL · POLYETHYLENE · POLYSILICONE-11 · NYLON-12 · CAPRYLIC/CAPRIC TRIGLYCERIDE · BIS-PEG-12 DIMETHICONE BEESWAX · METHYL METHACRYLATE CROSSPOLYMER · DICALCIUM PHOSPHATE · STEARALKONIUM BENTONITE · POLYHYDROXYSTEARIC ACID · PROPYLENE CARBONATE · LAURETH-12 · PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE · MICA .MAY CONTAIN/ PEUT CONTENIR
[(+/-): TITANIUM DIOXIDE (CI 77891) · IRON OXIDES (CI 77491 · CI 77492) · RED 6 (CI 15850) · RED 7 LAKE (CI 15850) · YELLOW 5 LAKE (CI 19140) ·

Velvet Enchantment

DIMETHICONE · OCTYLDODECANOL · POLYETHYLENE · POLYSILICONE-11 · NYLON-12 · CAPRYLIC/CAPRIC TRIGLYCERIDE · BIS-PEG-12 DIMETHICONE BEESWAX · METHYL METHACRYLATE CROSSPOLYMER · STEARALKONIUM BENTONITE · DICALCIUM PHOSPHATE · POLYHYDROXYSTEARIC ACID · PROPYLENE CARBONATE · LAURETH-12 · PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE · MICA · TIN OXIDE.
MAY CONTAIN/
PEUT CONTENIR
[(+/-): TITANIUM DIOXIDE (CI 77891) · IRON OXIDES (CI 77491 · CI 77492) · RED 6 (CI 15850) · RED 7 LAKE (CI 15850) · RED 28 LAKE (CI 45410) · YELLOW 5 LAKE (CI 19140) · YELLOW 6 LAKE (CI 15985) · BLUE 1 LAKE (CI 42090)].

Velvet Pompadour

OCTYLDODECANOL · POLYBUTENE · PENTAERYTHRITYL TETRAISOSTEARATE · DIISOSTEARYL MALATE · MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA) · POLYETHYLENE · CAPRYLIC/CAPRIC TRIGLYCERIDE · HYDROGENATED MICROCRYSTALLINE WAX · SYNTHETIC WAX · OZOKERITE · STEARALKONIUM BENTONITE · MICA · PROPYLENE · CARBONATE · PENTAERYTHRITYL TETRA-DI-t-BUTYL HYDROXYHYDROCINNAMATE · DICALCIUM PHOSPHATE · CALCIUM · ALUMINUM BOROSILICATE · ALUMINUM CALCIUM SODIUM SILICATE · CALCIUM TITANIUM BOROSILICATE · ALUMINA · CALCIUM SODIUM · BOROSILICATE · SILICA · SYNTHETIC FLUORPHLOGOPITE · TIN OXIDE · MAY CONTAIN/ PEUT CONTENIR [(+/-): TITANIUM DIOXIDE (CI 77891) · IRON OXIDES (CI 77491 · CI 77492) · RED 7 LAKE (CI 15850) · BLUE 1 LAKE (CI 42090) · YELLOW 5 LAKE (CI 19140) · RED 6 (CI 15850) · RED 28 LAKE (CI 45410) · YELLOW 6 LAKE (CI 15985)].

Velvet Cinnabar

DIMETHICONE · OCTYLDODECANOL · POLYETHYLENE · POLYSILICONE-11 · NYLON-12 · CAPRYLIC/CAPRIC TRIGLYCERIDE · BIS-PEG-12 DIMETHICONE BEESWAX · METHYL METHACRYLATE CROSSPOLYMER · MICA · STEARALKONIUM BENTONITE · DICALCIUM PHOSPHATE · POLYHYDROXYSTEARIC ACID · PROPYLENE CARBONATE · LAURETH-12 · PENTAERYTHRITYL TETRA-DI-t-BUTYL HYDROXYHYDROCINNAMATE · MAY CONTAIN/ PEUT CONTENIR [(+/-): TITANIUM DIOXIDE (CI 77891) · IRON OXIDES (CI 77491· CI 77492) · BLUE 1 LAKE (CI 42090) · YELLOW 5 LAKE (CI 19140)].


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Shipping
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True Velvet Lip Colour

Velvet Rain

 
“Lisa Eldridge has created the best matte lipsticks in existence.”
The Cut
 
“Lisa’s range of velvety lipsticks are some of the best you’ll ever try”
The Guardian
“So velvety, so plush and so intense in colour that you need to see it to believe it. One of the best matte lipsticks we’ve tried”
ES Magazine
“A truly special matte lipstick with a velvet finish that smooths on easily, fills lines and blurs the lips”
Into the Gloss
Image showing Velvet Rain (True Velvet Lip Colour) on model Image showing Velvet Rain (True Velvet Lip Colour) on model Image showing Velvet Rain (True Velvet Lip Colour) on model Image showing Velvet Rain (True Velvet Lip Colour) on model

Experience the cult classic True Velvet

The ultimate, elevated matte lip

“The saturated, technicolour formulation has a beautiful creamy texture, with a slight sheen that stops it from appearing as a ‘flat matte’. It’s so intensely pigmented that it’s easy to create either a one-swipe graphic lip statement, or pat on gently for a subtle, painterly lip stain” 

Lisa Eldridge

A magic trompe l’oeil effect… 

Texture taken from a dream

“I once dreamt about a lipstick with a velvet fabric bullet, so set out to achieve just that. True Velvet has a velvet texture cast within the bullet itself, it’s so intense and visually exciting… It truly has to be seen to be believed”

Lisa Eldridge

FAQs

Both lipsticks deliver a major matte finish, but Velveteen is a liquid formula that Lisa calls “the playful, younger sister of my True Velvet Lip Colour.” It gives a soft-focus, diffused look, while True Velvet Lip Colour teams rich pigment with the subtlest 3D sheen, via a trompe l’oeil bullet that really, truly looks like velvet.

Yes, True Velvet is a long-lasting matte lipstick, giving you up to 10 hours of rich, vibrant wear. It’s also smudge-proof, budge-proof and water-resistant. Glide it on and it will not move.

This is the dream matte lipstick for those who suffer from dry, chapped lips, as the pigment is enveloped in a creamy, moisturising formula that feels comfortably light. The delicate sheen also means your lips don’t look flat. It’s a subtle trick of the light, but one that leaves your lips looking fuller and healthier.

Reviews

4.9
Rated 4.9 out of 5 stars
Based on 1,101 reviews
97%would recommend these products
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1,101 reviews
  • JT
    Jennifer T.
    Flag of United States
    Verified Buyer
    Reviewing
    Velvet Blush Lightly (True Velvet Lip Colour)
    I recommend this product
    What is your skin tone? Light
    What is your skin undertone? Olive
    What is your skin type? Very Dry
    Would you recommend this product to a friend? Yes
    What is your age group? 45-54
    Rated 5 out of 5 stars
    4 minutes ago
    A True 'My Lips But Better' Shade, In A Luxurious Formula!

    With my fair olive complexion, mauve, berry, and muted rose shades tend to work better for me than most pinks. I've always been on the lookout for the perfect 'MLBB' shade, but none were quite right, until I tried Blush Lightly. The shade is beautiful; it's a bit muted, just like my natural lip color, but because it's so close to my natural lip tone, it brightens up my face, and is very flattering. It's a shade I reach for regularly on days when I want to look pulled together, with only a minimal number of products (or a minimal amount of time to get ready). As for the formula, it's exactly as described...rich, creamy, and highly pigmented, without feeling heavy or dry. It wears beautifully for hours too, without settling into lip lines, or feeling uncomfortable. Lisa's Velvets are my absolute favorite mattes, and unlike any others I've ever worn.

    Blush Lightly is the perfect year round, every day wearable shade. I love it!

    Was this helpful?
  • AT
    Anca T.
    Flag of United States
    Verified Buyer
    Reviewing
    Velvet Muse (True Velvet Lip Colour)
    I recommend this product
    What is your skin tone? Light Medium
    What is your skin undertone? Warm
    What is your skin type? Combination
    Would you recommend this product to a friend? Yes
    What is your age group? 45-54
    Rated 5 out of 5 stars
    5 hours ago
    The perfect color!

    Feels and looks amazing. This is my third color, and I love them all!

    Was this helpful?
  • BD
    Bellah D. K.
    Flag of Ireland
    Verified Buyer
    Reviewing
    Velvet Jazz (True Velvet Lip Colour)
    I recommend this product
    What is your skin tone? Light Medium
    What is your skin undertone? Warm
    What is your skin type? Combination
    Would you recommend this product to a friend? Yes
    What is your age group? 45-54
    Rated 5 out of 5 stars
    6 hours ago
    Autumn in a tube

    I am wearing it as light stain and it's enough for my autumnal walks. I was hesitating long time because it is so deep but I am glad I got Jaz.

    Was this helpful?
  • CS
    Cheryl S.
    Flag of United States
    Verified Buyer
    Reviewing
    Velvet Rain (True Velvet Lip Colour)
    I recommend this product
    What is your skin tone? Light Medium
    What is your skin undertone? Olive
    What is your skin type? Balanced
    Would you recommend this product to a friend? Yes
    What is your age group? 55-64
    Rated 5 out of 5 stars
    18 hours ago
    Great Color & Texture

    This lipstick shade brightens my entire face & the Velvet texture is not drying like some matte lipsticks. It feels light & wearable with a long lasting pigment!

    Was this helpful?
  • JH
    Joy H.
    Flag of United States
    Verified Buyer
    Reviewing
    Velvet Blush (True Velvet Lip Colour)
    I recommend this product
    What is your skin tone? Light Medium
    What is your skin undertone? Neutral
    What is your skin type? Combination
    Would you recommend this product to a friend? Yes
    What is your age group? 65+
    Rated 5 out of 5 stars
    Yesterday
    Great Fall Color

    This is a great medium red plum. The perfect shade for fall.

    Was this helpful?

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