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Velvet Affair (True Velvet Lip Colour)
True Velvet Lip Colour bullet close-up, with text demonstrating it's benefits: Lucious, three dimensional, velvet. 10-hour proven wear. Creamy, highly pigmented, long wearing. In shade Affair.
Velvet Affair (True Velvet Lip Colour)
Velvet Affair (True Velvet Lip Colour)
Velvet Affair (True Velvet Lip Colour)
Velvet Affair (True Velvet Lip Colour)
Velvet Affair (True Velvet Lip Colour)
Velvet Affair (True Velvet Lip Colour)
Velvet Affair (True Velvet Lip Colour)
Velvet Affair (True Velvet Lip Colour)
Velvet Affair (True Velvet Lip Colour)
Velvet Affair (True Velvet Lip Colour)

True Velvet Lip Colour Velvet Affair

Velvet Affair

True Velvet Lip Colour Velvet Affair

Velvet Affair

4.9
Rated 4.9 out of 5 stars
4.9 Stars (1,003 Reviews)

Soft caramel brown

The ultimate highly pigmented, velvet matte lipstick with a luxuriously subtle, three-dimensional sheen.

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Product and Shade Description

Dress lips in True Velvet Lip Colour, a decadently rich and indulgently matte lipstick that looks exactly like velvet. Soft, plush and luxurious, with a delicate, dimensional sheen.

One swipe saturates lips in creamy, highly pigmented colour with up to 10 hours of wear*. This is the matte that never feels flat - just light, non-drying and comfortable on your lips.

WHAT ARE THE BENEFITS?

  • Velvet matte lipstick with a subtle sheen for a 3D effect.

  • Rich pigment sets for up to 10 hours of wear.

  • Keeps lips smooth, hydrated and comfortable. 

  • Pairs beautifully with Enhance and Define Lip Pencils for the full velvet lip experience.

WHY LISA CREATED IT

“I once dreamt about a lipstick with a velvet fabric bullet, so set out to achieve just that. True Velvet has a velvet texture cast within the bullet itself. It’s so intense and visually exciting… It truly has to be seen to be believed.”

* Clinically tested for up to 10-hour long wear.


NET WT. 3.5g / 0.12oz

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HOW TO USE

  1. Start by applying Enhance and Define Lip Pencil in the shade that matches your True Velvet Lip Colour. There’s a lip liner counterpart for every colour!
  2. Apply True Velvet Lip Colour straight from the bullet or use a lip brush. Lisa’s No. 20 Lip Brush is perfect. Lisa recommends “a one-swipe graphic lip statement or pat on gently for a subtle, painterly lip stain”. 
  3. Take your time to press it into the lips. Build up in thin layers as desired.
  4. Finish by redefining the lip line with your lip pencil to sculpt, emphasise and enhance your natural shape.

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AWARD WINNING

Best Travel Makeup - Condenast Traveller Best of Beauty Awards 2024

Best of Beauty - ALLURE Best of Beauty Awards 2024

Lips & Nails - Skincare Anarchy Top Picks 2025


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INGREDIENTS

Velvet Blush - Velvet Affair - Velvet Dragon - Velvet Carnival - Velvet Ribbon

DIMETHICONE · OCTYLDODECANOL · POLYETHYLENE · POLYSILICONE-11 · NYLON-12 · CAPRYLIC/CAPRIC TRIGLYCERIDE · BIS-PEG-12 DIMETHICONE BEESWAX · METHYL METHACRYLATE CROSSPOLYMER · DICALCIUM PHOSPHATE · STEARALKONIUM BENTONITE · POLYHYDROXYSTEARIC ACID · PROPYLENE CARBONATE · LAURETH-12 · PENTAERYTHRITYL TETRA-DI-t-BUTYL HYDROXYHYDROCINNAMATE · MICA · MAY CONTAIN/ PEUT CONTENIR [(+/-): TITANIUM DIOXIDE (CI 77891) · IRON OXIDES (CI 77491· CI 77492) · RED 6 (CI 15850) · RED 7 LAKE (CI 15850) · RED 28 LAKE (CI 45410) · BLUE 1 LAKE (CI 42090) · YELLOW 5 LAKE (CI 19140) · YELLOW 6 LAKE (CI 15985)].

Velvet Muse - Velvet Fawn

DIMETHICONE · OCTYLDODECANOL · POLYETHYLENE · POLYSILICONE-11 · NYLON-12 · CAPRYLIC/CAPRIC TRIGLYCERIDE · BIS-PEG-12 DIMETHICONE BEESWAX · METHYL METHACRYLATE CROSSPOLYMER · STEARALKONIUM BENTONITE · POLYHYDROXYSTEARIC ACID · PROPYLENE CARBONATE · LAURETH-12 · PENTAERYTHRITYL TETRA-DI-t-BUTYL HYDROXYHYDROCINNAMATE · DICALCIUM PHOSPHATE · MICA · TIN OXIDE · MAY CONTAIN/ PEUT CONTENIR [(+/-): TITANIUM DIOXIDE (CI 77891) · IRON OXIDES (CI 77491· CI 77492) · RED 6 (CI 15850) · RED 7 LAKE (CI 15850) · RED 28 LAKE (CI 45410) · YELLOW 5 LAKE (CI 19140) · BLUE 1 LAKE (CI 42090)].

Velvet Jazz

DIMETHICONE · OCTYLDODECANOL · POLYETHYLENE · POLYSILICONE-11 · NYLON-12 · CAPRYLIC/CAPRIC TRIGLYCERIDE · BIS-PEG-12 DIMETHICONE BEESWAX · METHYL METHACRYLATE CROSSPOLYMER · DICALCIUM PHOSPHATE · STEARALKONIUM BENTONITE · POLYHYDROXYSTEARIC ACID · PROPYLENE CARBONATE · LAURETH-12 · PENTAERYTHRITYL TETRA-DI-t-BUTYL HYDROXYHYDROCINNAMATE · MICA · MAY CONTAIN/ PEUT CONTENIR [(+/-): IRON OXIDES (CI 77491) · RED 6 (CI 15850) · RED 7 LAKE (CI 15850) · RED 28 LAKE (CI 45410) · YELLOW 5 LAKE (CI 19140) · BLUE 1 LAKE (CI 42090)].

Velvet Blush Lightly

DIMETHICONE · OCTYLDODECANOL · POLYETHYLENE · POLYSILICONE-11 · NYLON-12 · CAPRYLIC/CAPRIC TRIGLYCERIDE · BIS-PEG-12 DIMETHICONE BEESWAX · METHYL METHACRYLATE CROSSPOLYMER · DICALCIUM PHOSPHATE · STEARALKONIUM BENTONITE · POLYHYDROXYSTEARIC ACID · PROPYLENE CARBONATE · LAURETH-12 · PENTAERYTHRITYL TETRA-DI-t-BUTYL HYDROXYHYDROCINNAMATE · MICA · MAY CONTAIN/ PEUT CONTENIR [(+/-): TITANIUM DIOXIDE (CI 77891) · IRON OXIDES (CI 77491· CI 77492) · RED 7 LAKE (CI 15850) · RED 28 LAKE (CI 45410) · BLUE 1 LAKE (CI 42090) · YELLOW 5 LAKE (CI 19140)].

Velvet Rain - Velvet Sorcery

DIMETHICONE · OCTYLDODECANOL · POLYETHYLENE · POLYSILICONE-11 · NYLON-12 · CAPRYLIC/CAPRIC TRIGLYCERIDE · BIS-PEG-12 DIMETHICONE BEESWAX · METHYL METHACRYLATE CROSSPOLYMER · DICALCIUM PHOSPHATE · STEARALKONIUM BENTONITE · POLYHYDROXYSTEARIC ACID · PROPYLENE CARBONATE · LAURETH-12 · PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE · MICA .MAY CONTAIN/ PEUT CONTENIR
[(+/-): TITANIUM DIOXIDE (CI 77891) · IRON OXIDES (CI 77491 · CI 77492) · RED 6 (CI 15850) · RED 7 LAKE (CI 15850) · YELLOW 5 LAKE (CI 19140) ·

Velvet Enchantment

DIMETHICONE · OCTYLDODECANOL · POLYETHYLENE · POLYSILICONE-11 · NYLON-12 · CAPRYLIC/CAPRIC TRIGLYCERIDE · BIS-PEG-12 DIMETHICONE BEESWAX · METHYL METHACRYLATE CROSSPOLYMER · STEARALKONIUM BENTONITE · DICALCIUM PHOSPHATE · POLYHYDROXYSTEARIC ACID · PROPYLENE CARBONATE · LAURETH-12 · PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE · MICA · TIN OXIDE.
MAY CONTAIN/
PEUT CONTENIR
[(+/-): TITANIUM DIOXIDE (CI 77891) · IRON OXIDES (CI 77491 · CI 77492) · RED 6 (CI 15850) · RED 7 LAKE (CI 15850) · RED 28 LAKE (CI 45410) · YELLOW 5 LAKE (CI 19140) · YELLOW 6 LAKE (CI 15985) · BLUE 1 LAKE (CI 42090)].

Velvet Pompadour

OCTYLDODECANOL · POLYBUTENE · PENTAERYTHRITYL TETRAISOSTEARATE · DIISOSTEARYL MALATE · MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA) · POLYETHYLENE · CAPRYLIC/CAPRIC TRIGLYCERIDE · HYDROGENATED MICROCRYSTALLINE WAX · SYNTHETIC WAX · OZOKERITE · STEARALKONIUM BENTONITE · MICA · PROPYLENE · CARBONATE · PENTAERYTHRITYL TETRA-DI-t-BUTYL HYDROXYHYDROCINNAMATE · DICALCIUM PHOSPHATE · CALCIUM · ALUMINUM BOROSILICATE · ALUMINUM CALCIUM SODIUM SILICATE · CALCIUM TITANIUM BOROSILICATE · ALUMINA · CALCIUM SODIUM · BOROSILICATE · SILICA · SYNTHETIC FLUORPHLOGOPITE · TIN OXIDE · MAY CONTAIN/ PEUT CONTENIR [(+/-): TITANIUM DIOXIDE (CI 77891) · IRON OXIDES (CI 77491 · CI 77492) · RED 7 LAKE (CI 15850) · BLUE 1 LAKE (CI 42090) · YELLOW 5 LAKE (CI 19140) · RED 6 (CI 15850) · RED 28 LAKE (CI 45410) · YELLOW 6 LAKE (CI 15985)].

Velvet Cinnabar

DIMETHICONE · OCTYLDODECANOL · POLYETHYLENE · POLYSILICONE-11 · NYLON-12 · CAPRYLIC/CAPRIC TRIGLYCERIDE · BIS-PEG-12 DIMETHICONE BEESWAX · METHYL METHACRYLATE CROSSPOLYMER · MICA · STEARALKONIUM BENTONITE · DICALCIUM PHOSPHATE · POLYHYDROXYSTEARIC ACID · PROPYLENE CARBONATE · LAURETH-12 · PENTAERYTHRITYL TETRA-DI-t-BUTYL HYDROXYHYDROCINNAMATE · MAY CONTAIN/ PEUT CONTENIR [(+/-): TITANIUM DIOXIDE (CI 77891) · IRON OXIDES (CI 77491· CI 77492) · BLUE 1 LAKE (CI 42090) · YELLOW 5 LAKE (CI 19140)].


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Shipping
Velvet Affair (True Velvet Lip Colour)

True Velvet Lip Colour

Velvet Affair

 
“Lisa Eldridge has created the best matte lipsticks in existence.”
The Cut
 
“Lisa’s range of velvety lipsticks are some of the best you’ll ever try”
The Guardian
“So velvety, so plush and so intense in colour that you need to see it to believe it. One of the best matte lipsticks we’ve tried”
ES Magazine
“A truly special matte lipstick with a velvet finish that smooths on easily, fills lines and blurs the lips”
Into the Gloss
Image showing Velvet Affair (True Velvet Lip Colour) on model Image showing Velvet Affair (True Velvet Lip Colour) on model Image showing Velvet Affair (True Velvet Lip Colour) on model Image showing Velvet Affair (True Velvet Lip Colour) on model Image showing Velvet Affair (True Velvet Lip Colour) on model Image showing Velvet Affair (True Velvet Lip Colour) on model Image showing Velvet Affair (True Velvet Lip Colour) on model Image showing Velvet Affair (True Velvet Lip Colour) on model Image showing Velvet Affair (True Velvet Lip Colour) on model Image showing Velvet Affair (True Velvet Lip Colour) on model

Experience the cult classic True Velvet

The ultimate, elevated matte lip

“The saturated, technicolour formulation has a beautiful creamy texture, with a slight sheen that stops it from appearing as a ‘flat matte’. It’s so intensely pigmented that it’s easy to create either a one-swipe graphic lip statement, or pat on gently for a subtle, painterly lip stain” 

Lisa Eldridge

A magic trompe l’oeil effect… 

Texture taken from a dream

“I once dreamt about a lipstick with a velvet fabric bullet, so set out to achieve just that. True Velvet has a velvet texture cast within the bullet itself, it’s so intense and visually exciting… It truly has to be seen to be believed”

Lisa Eldridge

FAQs

Both lipsticks deliver a major matte finish, but Velveteen is a liquid formula that Lisa calls “the playful, younger sister of my True Velvet Lip Colour.” It gives a soft-focus, diffused look, while True Velvet Lip Colour teams rich pigment with the subtlest 3D sheen, via a trompe l’oeil bullet that really, truly looks like velvet.

Yes, True Velvet is a long-lasting matte lipstick, giving you up to 10 hours of rich, vibrant wear. It’s also smudge-proof, budge-proof and water-resistant. Glide it on and it will not move.

This is the dream matte lipstick for those who suffer from dry, chapped lips, as the pigment is enveloped in a creamy, moisturising formula that feels comfortably light. The delicate sheen also means your lips don’t look flat. It’s a subtle trick of the light, but one that leaves your lips looking fuller and healthier.

Reviews

4.9
Rated 4.9 out of 5 stars
Based on 1,003 reviews
Total 5 star reviews: 928 Total 4 star reviews: 49 Total 3 star reviews: 20 Total 2 star reviews: 6 Total 1 star reviews: 0
97%would recommend these products
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1,003 reviews
  • EC
    Elisa C.
    Flag of Italy
    Verified Buyer
    Reviewing
    Velvet Sorcery (True Velvet Lip Colour)
    I recommend this product
    What is your skin tone? Light Medium
    What is your skin undertone? Neutral
    What is your skin type? Balanced
    Would you recommend this product to a friend? Yes
    What is your age group? 35-44
    Rated 5 out of 5 stars
    4 minutes ago
    Bold shade on me

    I like it very much, it's bold on my skin tone but it's a good nuance that don't make pale skin look goth (I like goth vibes but not daily!)

    I find it the lighter and more weareable version of Decade.

    Was this helpful?
  • MC
    Mina C.
    Flag of United States
    Verified Buyer
    Reviewing
    Velvet Blush Lightly (True Velvet Lip Colour)
    I recommend this product
    What is your skin tone? Light Medium
    What is your skin undertone? Neutral
    What is your skin type? Very Dry
    Would you recommend this product to a friend? Yes
    What is your age group? 55-64
    Rated 5 out of 5 stars
    6 hours ago
    My new favorite color

    This is such an easy to wear color. I must admit; I have many favorites.

    Was this helpful?
  • SZ
    Sarah Z.
    Flag of Switzerland
    Verified Buyer
    Reviewing
    Velvet Pompadour (True Velvet Lip Colour)
    I recommend this product
    What is your skin tone? Light
    What is your skin undertone? Neutral
    What is your skin type? Combination
    Would you recommend this product to a friend? Yes
    What is your age group? 35-44
    Rated 5 out of 5 stars
    21 hours ago
    lively and lovely colour!

    I have so many Velvets, this one was on my list for a while. Finally I gave in and I am happy I did. It will be wonderfull addition in the warme month to come. The formula - as always - is stunning.

    Was this helpful?
  • LF
    Lisa F.
    Flag of United States
    Verified Buyer
    Reviewing
    Velvet Ribbon (True Velvet Lip Colour)
    I recommend this product
    What is your skin tone? Medium
    What is your skin undertone? Olive
    What is your skin type? Combination
    Would you recommend this product to a friend? Yes
    What is your age group? 65+
    Rated 5 out of 5 stars
    Yesterday
    Love this lipstick

    The velvety, not-dry texture works perfectly for my mature skin. The color gives my face the perfect punch to glam!

    Was this helpful?
  • MT
    Malgorzata T.
    Flag of United States
    Verified Buyer
    Reviewing
    Velvet Enchantment (True Velvet Lip Colour)
    I recommend this product
    What is your skin tone? Light
    What is your skin undertone? Warm
    What is your skin type? Dry
    What is your age group? 55-64
    Rated 5 out of 5 stars
    Yesterday
    Stunning lipstick

    Lisa produces the most beautiful and memorable lipsticks

    Was this helpful?

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