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A red lip colour product with a gold-tone cap and tube, labeled 'Lisa's Award Winning Lipstick' and 'Best of Beauty 2024'.
True Velvet Lip Colour bullet close-up, with text demonstrating it's benefits: Lucious, three dimensional, velvet. 10-hour proven wear. Creamy, highly pigmented, long wearing. In shade Ribbon.
Velvet Ribbon (True Velvet Lip Colour)
three arms with skin colours ranging from light to medium/deep with swatches of red lipstick
Velvet Ribbon (True Velvet Lip Colour)
Velvet Ribbon (True Velvet Lip Colour)
Velvet Ribbon (True Velvet Lip Colour)
Velvet Ribbon (True Velvet Lip Colour)
Velvet Ribbon (True Velvet Lip Colour)
Velvet Ribbon (True Velvet Lip Colour)
Velvet Ribbon (True Velvet Lip Colour)

True Velvet Lip Colour Velvet Ribbon

Velvet Ribbon

True Velvet Lip Colour Velvet Ribbon

Velvet Ribbon

4.9
Rated 4.9 out of 5 stars
4.9 Stars (959 Reviews)

Classic, pillar-box red

Creamy, highly pigmented, velvet matte lipstick with a slight sheen, for a luscious and three-dimensional finish, with up to 10-hour proven wear*

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Product and Shade Description

A vibrant, classic, neutral/blue red. This is the one, universally flattering, pillar-box red that everyone needs - the sumptuous, velvet bow shade of Lisa’s dreams.

Saturated and highly pigmented lipstick with a beautiful, true velvet effect on the surface of the bullet which looks exactly like velvet. Creamy, hydrating, long-wearing and non-drying.

This Cruelty Free product is free from Parabens, Talc, Gluten, Fragrance, D6, and D5.

*Clinically tested for up to 10-hour long wear

NET WT. 3.5g / 0.12oz

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AWARD WINNING

Best Travel Makeup - Condenast Traveller Best of Beauty Awards 2024

Best of Beauty - ALLURE Best of Beauty Awards 2024

Lips & Nails - Skincare Anarchy Top Picks 2025


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As Seen On...

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Shipping

A red lip colour product with a gold-tone cap and tube, labeled 'Lisa's Award Winning Lipstick' and 'Best of Beauty 2024'.

True Velvet Lip Colour

Velvet Ribbon

 
“Lisa Eldridge has created the best matte lipsticks in existence.”
The Cut
 
“Lisa’s range of velvety lipsticks are some of the best you’ll ever try”
The Guardian
“So velvety, so plush and so intense in colour that you need to see it to believe it. One of the best matte lipsticks we’ve tried”
ES Magazine
“A truly special matte lipstick with a velvet finish that smooths on easily, fills lines and blurs the lips”
Into the Gloss

Experience the cult classic True Velvet

The ultimate, elevated matte lip

The saturated, technicolour formulation has a beautiful creamy texture, with a slight sheen that stops it from appearing as a ‘flat matte’. It’s so intensely pigmented that it’s easy to create either a one-swipe graphic lip statement, or pat on gently for a subtle, painterly lip stain” 

Lisa Eldridge

A magic trompe l’oeil effect… 

Texture taken from a dream

I once dreamt about a lipstick with a velvet fabric bullet, so set out to achieve just that. True Velvet has a velvet texture cast within the bullet itself, it’s so intense and visually exciting… It truly has to be seen to be believed”

Lisa Eldridge

Reviews

4.9
Rated 4.9 out of 5 stars
Based on 959 reviews
Total 5 star reviews: 887 Total 4 star reviews: 47 Total 3 star reviews: 19 Total 2 star reviews: 6 Total 1 star reviews: 0
97%would recommend these products
959 reviews
  • EP
    Ellen P.
    Flag of United States
    Verified Buyer
    Reviewing
    Velvet Muse (True Velvet Lip Colour)
    I recommend this product
    What is your skin tone? Light
    What is your skin undertone? Neutral
    What is your skin type? Dry
    Would you recommend this product to a friend? Yes
    What is your age group? 65+
    Rated 5 out of 5 stars
    4 minutes ago
    Subtle and beautiful

    I wasn’t sure about this color when I ordered it, but it’s perfect for a soft subtle lip. Love it! Once again, a Lisa home run.

  • PF
    Patricia F.
    Flag of Romania
    Verified Buyer
    Reviewing
    Velvet Muse (True Velvet Lip Colour)
    I recommend this product
    What is your skin tone? Light Medium
    What is your skin undertone? Warm
    What is your skin type? Combination
    Would you recommend this product to a friend? Yes
    What is your age group? 35-44
    Rated 5 out of 5 stars
    3 days ago
    My all-time favourite shade

    This is the shade I would never leave my makeup kit without! This is obviously a repurchase :)

  • V
    VICTORIA
    Flag of Spain
    Verified Reviewer
    Reviewing
    Velvet Affair (True Velvet Lip Colour)
    I recommend this product
    What is your skin tone? Light
    What is your skin undertone? Olive
    What is your skin type? Dry
    Would you recommend this product to a friend? Yes
    What is your age group? 45-54
    Rated 5 out of 5 stars
    3 days ago
    The only warm brown I can wear

    I was never able to wear matt lipstick until this formula (most are too drying or patchy) These are super comfortable on the lips. Fantastic color payoff. Also, fair and light olives of the world, this is the only caramelly brown so far I can wear all year around. Not too warm, not orange on me. Just perfect.

  • V
    VICTORIA
    Flag of Spain
    Verified Reviewer
    Reviewing
    Velvet Dragon (True Velvet Lip Colour)
    I recommend this product
    What is your skin tone? Light
    What is your skin undertone? Olive
    What is your skin type? Dry
    Would you recommend this product to a friend? Yes
    What is your age group? 45-54
    Rated 5 out of 5 stars
    3 days ago
    Best formula

    Such an unusual colour. Usually I can´t wear warm or bricky shades (they pull too orange on me) but this is perfect for a statement lip. I wear it all the time during the summer. Lovely.

  • V
    VICTORIA
    Flag of Spain
    Verified Reviewer
    Reviewing
    Velvet Ribbon (True Velvet Lip Colour)
    I recommend this product
    What is your skin tone? Light
    What is your skin undertone? Olive
    What is your skin type? Dry
    Would you recommend this product to a friend? Yes
    What is your age group? 45-54
    Rated 5 out of 5 stars
    3 days ago
    The best formula, the perfect red

    If you are looking for the perfect red, this is it.

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Standard delivery free on orders over £35
Express delivery free on orders over £75

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