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Shade No. 12 The Foundation

The Foundation

The Foundation Shade No. 12

Shade No. 12

4.9
Rated 4.9 out of 5 stars
4.9 Stars (466 Reviews)
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My shade No. 12 is a Light/Medium foundation with neutral rosy undertones.

My beautiful models are wearing only The Foundation. No highlighter, concealer, or corrector to show the Seamless shades and effortless natural finish.

This intelligently formulated, skin friendly, long-lasting* foundation has a customisable medium coverage that can be dialled up or down. Self setting, it blends effortlessly to smooth and unify skin with a noticeable soft focus effect.

The long-wearing formula contains a natural mesh-like ingredient which completely fuses with skin after blending. The final finish is neither dewy or flat matte but something soft and skin-like in between.

*Clinically proven to last for a minimum of 12-hours, after one application, with no colour change / oxidisation.

This Cruelty Free product is Vegan and free from Alcohol, Parabens, Talc, Fragrance, Essential Oils, Nylon 12, Micro Plastics, SPF, D6 and D5.

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Need help choosing your shade?

Speak to my shade experts

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Product and Shade Description

My shade No. 12 is a Light/Medium foundation with neutral rosy undertones.

My beautiful models are wearing only The Foundation. No highlighter, concealer, or corrector to show the Seamless shades and effortless natural finish.

This intelligently formulated, skin friendly, long-lasting* foundation has a customisable medium coverage that can be dialled up or down. Self setting, it blends effortlessly to smooth and unify skin with a noticeable soft focus effect.

The long-wearing formula contains a natural mesh-like ingredient which completely fuses with skin after blending. The final finish is neither dewy or flat matte but something soft and skin-like in between.

*Clinically proven to last for a minimum of 12-hours, after one application, with no colour change / oxidisation.

This Cruelty Free product is Vegan and free from Alcohol, Parabens, Talc, Fragrance, Essential Oils, Nylon 12, Micro Plastics, SPF, D6 and D5.


NET WT. 30ml / 1 fl oz

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HERO Ingredients

FILMEXEL® - Naturally active, lifting, sculpting, smoothing, restoring skin's radiance and prolongs the staying power of makeup whilst being a barrier against pollutants.

OXYGESKIN® - Naturally active, boosts oxygen levels and smoothens skin whilst strengthening the skin's barrier.

Uji Tea Extract - Concentrated in antioxidants, protecting the skin from free radical damage, reducing inflammation and premature ageing.

Glycerin - Moisturising, strengthening, softing... the gold standard humectant.

Bamboo Stem Extract - Naturally rich in Silica. Absorbant of perspiration and sebum to give a fresh, soft finish without drying.


For the full ingredients list and for any additional product and ingredient-related questions, please visit our ingredients page.


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Award Winning

Women's Health Skincare Awards 2024 - Best Makeup-Skincare Hybrid

Wardrobe ICONS Beauty Awards 2024 - Best Skin Tint

Tatler Beauty Awards 2024 - Best Face Tint

People Beauty Awards 2024 - Best Skin Tint

Good Housekeeping Beauty Awards 2025 - Best Complexion Product


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Shipping

Lisa Eldridge Seamless Skin Foundation

The Foundation

Shade No. 12

95%

said the finish was 'skin-like'

96%

said easy to apply and blend

96%

said buildability was easy

89%

said the wear lasted all day

94%

said there colour did not change over time

85%

saw visible blurring and soft focus

Tested on 101 people

 
“As close to a perfect foundation as you’re ever going to get.”
Vogue

Reviews

4.9
Rated 4.9 out of 5 stars
Based on 466 reviews
Total 5 star reviews: 428 Total 4 star reviews: 27 Total 3 star reviews: 8 Total 2 star reviews: 2 Total 1 star reviews: 1
98%would recommend these products
466 reviews
  • CH
    Carey H.
    Flag of United States
    Verified Buyer
    Reviewing
    The Foundation (Shade No. 2.5)
    I recommend this product
    What is your preferred coverage? Medium
    Do you have any skin concerns? Hyperpigmentation , Texture
    What is your skin tone? Light
    What is your skin undertone? Olive
    What is your skin type? Very Dry
    Would you recommend this product to a friend? Yes
    What is your age group? 45-54
    Rated 5 out of 5 stars
    10 hours ago
    Fantastic

    Love this foundation. A little dark for me as a fair olive but I do use it to even my skin with T1.5 as a base. My new fav foundation

  • SB
    Sheryl B.
    Flag of United States
    Verified Buyer
    Reviewing
    The Foundation (Shade No. 2)
    I recommend this product
    What is your preferred coverage? Medium
    What is your skin tone? Light
    What is your skin undertone? Cool
    What is your skin type? Balanced
    Would you recommend this product to a friend? Yes
    What is your age group? 55-64
    Rated 5 out of 5 stars
    Yesterday
    I can see why this sells out

    The perfect shade if you have fair skin or cool undertones. Blends and beautifully and covers well.

  • FV
    Fabienne V. r.
    Flag of Netherlands
    Verified Buyer
    Reviewing
    The Foundation (Shade No. 7)
    I recommend this product
    What is your skin tone? Light Medium
    What is your skin undertone? Cool
    What is your skin type? Dry
    Would you recommend this product to a friend? Yes
    What is your age group? 35-44
    Do you have any skin concerns? Sensitivity, Fine Lines or Wrinkles, Eczema, Psoriasis and/or Dermatitis
    Rated 5 out of 5 stars
    2 days ago
    The best

    Love it.

    The best foundation that i even had.

  • JH
    Jacqueline H.
    Flag of United Kingdom
    Verified Buyer
    Reviewing
    The Foundation (Shade No. 12)
    I recommend this product
    What is your skin tone? Light Medium
    What is your skin undertone? Neutral
    What is your skin type? Combination
    Would you recommend this product to a friend? Yes
    What is your age group? 55-64
    What is your preferred coverage? Medium
    Do you have any skin concerns? Rosacea or Redness, Texture, Hyperpigmentation , Fine Lines or Wrinkles
    Rated 5 out of 5 stars
    2 days ago
    Just beautiful

    Such a lovely foundation, the formula is just is perfect, coverage you can build up if you need more but still looks very natural on my 60+ skin. Customer service is outstanding too, advice on what shade I should use and quick delivery. I wouldn’t use anything else now and I’ve tried so many brands but this is worth every penny.

  • CP
    Claire P.
    Flag of United Kingdom
    Verified Buyer
    Reviewing
    The Foundation (Shade No. 5)
    I recommend this product
    What is your skin tone? Light Medium
    What is your skin undertone? Cool
    What is your skin type? Combination
    Would you recommend this product to a friend? Yes
    What is your age group? 55-64
    What is your preferred coverage? Medium
    Rated 5 out of 5 stars
    3 days ago
    Best ever foundation!

    Thank you to the lovely staff who helped me choose the perfect shade of foundation. It has the ‘Goldilocks’ amount of coverage- not too much and not too little. It looks and feels very natural, doesn’t settle in the fine lines around my eyes, and lasts all day. It also has a better profile of ingredients than most. It doesn’t have SPF so I use a factor 50 by a company with excellent ‘green’ credentials and the overall look is still great! 😊

UK shipping:
Standard delivery free on orders over £35
Express delivery free on orders over £75

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