You’re currently on our international website. US customers, please shop our US website.

Shade No. 30 The Foundation

The Foundation

The Foundation Shade No. 30

Shade No. 30

4.9
Rated 4.9 out of 5 stars
4.9 Stars (455 Reviews)
FIND MY SHADE
1
2
2.5
3
4
5
6
7
8
9
9.5
10
11
12
13
14
15
16
17
18
19
20
20.5
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40

My shade No. 30 is a Medium/Deep foundation with golden terracotta undertones.

My beautiful models are wearing only The Foundation. No highlighter, concealer, or corrector to show the Seamless shades and effortless natural finish.

This intelligently formulated, skin friendly, long-lasting* foundation has a customisable medium coverage that can be dialled up or down. Self setting, it blends effortlessly to smooth and unify skin with a noticeable soft focus effect.

The long-wearing formula contains a natural mesh-like ingredient which completely fuses with skin after blending. The final finish is neither dewy or flat matte but something soft and skin-like in between.

*Clinically proven to last for a minimum of 12-hours, after one application, with no colour change / oxidisation.

This Cruelty Free product is Vegan and free from Alcohol, Parabens, Talc, Fragrance, Essential Oils, Nylon 12, Micro Plastics, SPF, D6 and D5.

1
2
2.5
3
4
5
6
7
8
9
9.5
10
11
12
13
14
15
16
17
18
19
20
20.5
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40

Need help choosing your shade?

Speak to my shade experts

Chat icon

Click to expand

Product and Shade Description

My shade No. 30 is a Medium/Deep foundation with golden terracotta undertones.

My beautiful models are wearing only The Foundation. No highlighter, concealer, or corrector to show the Seamless shades and effortless natural finish.

This intelligently formulated, skin friendly, long-lasting* foundation has a customisable medium coverage that can be dialled up or down. Self setting, it blends effortlessly to smooth and unify skin with a noticeable soft focus effect.

The long-wearing formula contains a natural mesh-like ingredient which completely fuses with skin after blending. The final finish is neither dewy or flat matte but something soft and skin-like in between.

*Clinically proven to last for a minimum of 12-hours, after one application, with no colour change / oxidisation.

This Cruelty Free product is Vegan and free from Alcohol, Parabens, Talc, Fragrance, Essential Oils, Nylon 12, Micro Plastics, SPF, D6 and D5.


NET WT. 30ml / 1 fl oz

Click to expand

HERO Ingredients

FILMEXEL® - Naturally active, lifting, sculpting, smoothing, restoring skin's radiance and prolongs the staying power of makeup whilst being a barrier against pollutants.

OXYGESKIN® - Naturally active, boosts oxygen levels and smoothens skin whilst strengthening the skin's barrier.

Uji Tea Extract - Concentrated in antioxidants, protecting the skin from free radical damage, reducing inflammation and premature ageing.

Glycerin - Moisturising, strengthening, softing... the gold standard humectant.

Bamboo Stem Extract - Naturally rich in Silica. Absorbant of perspiration and sebum to give a fresh, soft finish without drying.


For the full ingredients list and for any additional product and ingredient-related questions, please visit our ingredients page.


Click to expand

Award Winning

Women's Health Skincare Awards 2024 - Best Makeup-Skincare Hybrid

Wardrobe ICONS Beauty Awards 2024 - Best Skin Tint

Tatler Beauty Awards 2024 - Best Face Tint

People Beauty Awards 2024 - Best Skin Tint

Good Housekeeping Beauty Awards 2025 - Best Complexion Product


Click to expand

Shipping

Lisa Eldridge Seamless Skin Foundation

The Foundation

Shade No. 30

95%

said the finish was 'skin-like'

96%

said easy to apply and blend

96%

said buildability was easy

89%

said the wear lasted all day

94%

said there colour did not change over time

85%

saw visible blurring and soft focus

Tested on 101 people

 
“As close to a perfect foundation as you’re ever going to get.”
Vogue

Reviews

4.9
Rated 4.9 out of 5 stars
Based on 455 reviews
Total 5 star reviews: 419 Total 4 star reviews: 25 Total 3 star reviews: 8 Total 2 star reviews: 2 Total 1 star reviews: 1
98%would recommend these products
455 reviews
  • SM
    Suzanne M.
    Flag of United Kingdom
    Verified Buyer
    Reviewing
    The Foundation (Shade No. 5)
    I recommend this product
    What is your skin tone? Light Medium
    What is your skin undertone? Neutral
    What is your skin type? Oily
    Would you recommend this product to a friend? Yes
    What is your age group? 55-64
    Do you have any skin concerns? Sensitivity, Hyperpigmentation , Fine Lines or Wrinkles, Eczema, Psoriasis and/or Dermatitis , Rosacea or Redness
    Rated 5 out of 5 stars
    4 minutes ago
    Perfect for light neutral skin

    Not too yellow, not too cool- just right! Beautiful texture and a natural finish.

  • VD
    Vesna D.
    Flag of Slovenia
    Verified Buyer
    Reviewing
    The Foundation (Shade No. 13)
    I recommend this product
    What is your skin tone? Light Medium
    What is your skin type? Very Dry
    Would you recommend this product to a friend? Yes
    What is your age group? 35-44
    What is your preferred coverage? Medium
    Do you have any skin concerns? No Skin Concerns
    Rated 5 out of 5 stars
    2 days ago
    The (one and only) Foundation!

    Truly long-lasting foundation that has a customisable medium coverage that can be dialled up or down. It blends effortlessly to smooth and unify skin.

  • EN
    Erika N. G.
    Flag of United States
    Verified Buyer
    Reviewing
    The Foundation (Shade No. 10)
    I recommend this product
    What is your preferred coverage? Medium
    Do you have any skin concerns? Sensitivity, Rosacea or Redness, Eczema, Psoriasis and/or Dermatitis
    What is your skin tone? Light
    What is your skin undertone? Warm
    What is your skin type? Very Dry
    Would you recommend this product to a friend? Yes
    What is your age group? 45-54
    Rated 5 out of 5 stars
    4 days ago
    Best customer service

    It is the right match!

  • KG
    Kendra G.
    Flag of United States
    Verified Buyer
    Reviewing
    The Foundation (Shade No. 1)
    I recommend this product
    What is your preferred coverage? Light
    Do you have any skin concerns? Sensitivity, Acne or Breakouts
    What is your skin tone? Light
    What is your skin undertone? Not Sure
    What is your skin type? Combination
    Would you recommend this product to a friend? Yes
    What is your age group? 35-44
    Rated 5 out of 5 stars
    5 days ago
    Love it!

    It was really helpful to watch the video about how to put it on.

  • M
    Melissa
    Flag of United States
    Verified Reviewer
    Reviewing
    The Foundation (Shade No. 11)
    I recommend this product
    What is your preferred coverage? Light
    Do you have any skin concerns? Fine Lines or Wrinkles
    What is your skin tone? Light Medium
    What is your skin undertone? Neutral
    What is your skin type? Balanced
    Would you recommend this product to a friend? Yes
    What is your age group? 55-64
    Rated 5 out of 5 stars
    1 week ago
    Love how The Foundation improves my skin health

    I wear either 10 or 11 depending on the time of year. Both are completely seamless and do not oxidize or crease. The best part, at the end of the day my skin is calm and nourished. Until LE, I did not believe in using foundation every day as other foundations did not do my skin any favors. But The Foundation (and Skin Tint) actually do great things for the overall quality of my skin. I use the entire line including the Treatment Cleanser and Skin Enhancing mist and my skin just keeps getting better and better. I receive compliments all the time on my "glowing" and "youthful" skin... Thank you, Lisa! :)

UK shipping:
Standard delivery free on orders over £35
Express delivery free on orders over £75

Worldwide shipping available at checkout

Unfortunately, we are currently unable to ship to Azerbaijan, Canary Islands, Russia, Brazil, Mexico, Ukraine and Turkey.

×