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Lisa Eldridge Velatura Balm stick in Rose Madder shade, with cream packaging and golden logo-embossed cap, on a white background
Velatura Rose Madder swatch with text describing its features on a white background: Multi-talented, feel-good formula. Sheeny flush of healthy colour. Shea Butter moisturises and nourishes.
Rose Madder Velatura Balm with white casing on a white background.
Close-up of a model's face with a neutral background, wearing Rose Madder Velatura Balm on lip and cheeks
Close-up of a model's face with a neutral background, wearing Rose Madder Velatura Balm on lip and cheeks and applying the product to her lips
Close-up of a model's face with a neutral background, wearing Velatura Balm in shade Rose Madder
Close-up of a model's face with a neutral background, wearing Rose Madder Velatura Balm on lip and cheeks
Extreme close-up of a model's face with a neutral background, wearing Rose Madder Velatura Balm on lip and cheeks
Close-up of a model's face with a neutral background, wearing Rose Madder Velatura Balm on lip and cheeks
Model holding a Lisa Eldridge Velatura Balm product, with a neutral background
Close-up of a model's face with a neutral background, wearing Rose Madder Velatura Balm on lip and cheeks and applying the product to her lips
Velatura swatch in Rose Madder swatch on a white background

Velatura Balm Dewy Lip and Cheek Stick Rose Madder

Rose Madder

Velatura Balm
Dewy Lip and Cheek Stick

Rose Madder

4.8
Rated 4.8 out of 5 stars
4.8 Stars (967 Reviews)

Natural, cool pink​

Feel-good lip and cheek, dewy tinted balm stick, for a sheeny flush of healthy, luminous colour.

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Product and Shade Description

Velatura delivers a naturally enhancing, balmy, blendable wash of seamless colour to the lips and a healthy, sheeny flush to the cheeks.  

Pat onto lips and blend onto cheeks with fingertips for soft, buildable colour.

WHAT ARE THE BENEFITS?

  • Dewy lip and cheek balm with a healthy, luminous finish.

  • Buildable, believable colour.

  • Perfect for on-the-go touch-ups.

  • Balmy, blendable, flush for a seamless finish.

WHY LISA CREATED IT

“I wanted to achieve with makeup what painters achieve with the ‘Velatura Technique’ – also known as ‘Veil of Colour’ or ‘Glazing’. The technique involved applying a semi-translucent wash of paint, which allowed for translucency, so the under layers of paint showed through, resulting in realistic colour shift, luminosity and added dimension.” 


NET WT. 4.8g / 0.16 oz

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HOW TO USE

Swipe directly onto lips and blend onto cheeks with fingertips for a soft, buildable veil of colour.

For an effortless, low-maintenance monochrome look, tap a little onto the brow bone.

Wear alone for a fresh, dewy colour, or pair with Enhancing Tint for a perfected, skin-like base with a natural flush of sheeny colour.

Make sure to close your Velatura securely (push the cap firmly down until you hear the click) to keep your formula fresh!


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ingredients

PENTAERYTHRITYL TETRAISOSTEARATE, DIISOSTEARYL MALATE, ISOSTEARYL ISOSTEARATE, OCTYLDODECANOL, POLYBUTENE, SYNTHETIC WAX, EUPHORBIA CERIFERA (CANDELILLA) WAX, OZOKERITE, SILICA, ETHYL VANILLIN, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, BUTYROSPERMUM PARKII (SHEA) BUTTER, BUTYROSPERMUM PARKII BUTTER UNSAPONIFIABLES, DISTEARDIMONIUM HECTORITE, POLYHYDROXYSTEARIC ACID [MAY CONTAIN (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDE (CI 77491, CI 77492, CI 77499), D&C RED NO. 7 LAKE (CI 15850). D&C RED NO. 6 (CI 15850), D&C RED NO.28 LAKE (CI 45410)].


Click here to view the ingredients for each and every Lisa Eldridge Beauty product, or get in touch with the Support Team for any additional ingredient-related questions here.


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AWARD WINNING

Best in Beauty - Town & Country USA Spring Awards 2026


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Shipping
Lisa Eldridge Velatura Balm stick in Rose Madder shade, with cream packaging and golden logo-embossed cap, on a white background

Velatura Balm Dewy Lip and Cheek Stick

Rose Madder

 

Find Your Shade

Swatches on Velatura Balm, displaying text corresponding the shades to the swatches, on 3 different skin tones.

For lips: All shades of Velatura Balm look flattering on all skin tones.

For cheeks: All shades of Velatura Balm wear beautifully across a diverse range of skin tones, however, for Lisa's guidance on which shades will be especially flattering, see below...

Meeting the Ex suits extra light to medium skin tones if you like that fresh, pastel pop of colour.

Rose Madder is best suited for extra light to medium skin tones, particularly if you like a natural, cool rosy flush.

Cinnamon Bun complements extra light to medium-deep skin tones, especially if you like more of a tawny effect.

Pomegranate Glacé looks beautiful on medium/warm and tanned skin tones as it brings a warm, energising vibrancy.

Hellebore Heaven complements all skin tones, from very light to extra deep, for a wonderfully cool, fresh outdoorsy blush.

If you need help with finding your perfect match, reach out to my experts here.

For lips: All shades of Velatura Balm look flattering on all skin tones.

For cheeks: All shades of Velatura Balm wear beautifully across a diverse range of skin tones, however, for Lisa's guidance on which shades will be especially flattering, see below...

Meeting the Ex suits medium skin tones if you like that fresh, pastel pop of colour.

Rose Madder is best suited for medium skin tones, particularly if you like a natural, cool rosy flush.

Cinnamon Bun complements medium-deep skin tones, especially if you like more of a tawny effect.

Pomegranate Glacé looks beautiful on medium-warm and tanned skin tones as it brings a warm, energising vibrancy.

Hellebore Heaven complements all skin tones, from very light to extra deep, for a wonderfully cool, fresh outdoorsy blush.

If you need help with finding your perfect match, reach out to my experts here.

"This is your effortless answer to fuss-free makeup that lets the beauty of your natural skin shine through"

Lisa Eldridge
Lisa holding a Veltura Balm Dewy Lip and Cheek Stick in Hellebore Heaven with a neutral background

Discover the shades in action...

Explore the new shades of Velatura Balm Dewy Lip and Cheek Stick with Lisa!

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Hero Ingredients

Two types of Shea Butter

Known for its moisturising properties:

  • Nourishes and conditions.
  • Deeply hydrates.
  • High lipid content mirrors the skin.
 
“Sheer enough for a natural skin look, but pigmented enough to build colour on the lips”
@britbeautyblog

FAQs

Velatura Balm Dewy Lip And Cheek Stick is fresh, dewy and luminous. It feels comfortably balmy on lips, while hydrating and brightening cheeks with a sheeny glow that delivers on colour payoff.

Lisa would recommend applying Velatura after using Enhancing Tint, to add colour to lips, cheeks and even the brow-bone.

You can also use Velatura straight onto clean skin on ‘barely there makeup’ days, for a low-maintenance, believable flush.

Lisa says that fingers are often the best tool, the warmth of your hands can really help the product meld seamlessly into the skin. Lisa recommends tapping a little colour onto the apples of the cheeks, then gently pressing and diffusing it outwards in a soft pressing motion.

If you prefer a brush, go for something soft and not too dense.

Reviews

4.8
Rated 4.8 out of 5 stars
Based on 967 reviews
95%would recommend these products
Write a Review (Opens in a new window)
967 reviews
  • RT
    Rachelle T.
    Flag of United States
    Verified Buyer
    Reviewing
    Pomegranate Glacé (Velatura Balm Dewy Lip and Cheek Stick)
    I recommend this product
    What is your preferred coverage? Medium
    Do you have any skin concerns? No Skin Concerns
    What is your skin tone? Medium
    What is your skin undertone? Olive
    Would you recommend this product to a friend? Yes
    What is your age group? 35-44
    Rated 5 out of 5 stars
    Yesterday
    A must

    This color and formula is everything I’ve been looking for. As I got older, I abandoned powder blush. I’ve tried ten brands and this color and formula is my favorite. Other brands either didn’t have color that stayed, or the color wasn’t right.

    Was this helpful?
  • LJ
    Lynne J.
    Flag of United States
    Verified Buyer
    Reviewing
    Pomegranate Glacé (Velatura Balm Dewy Lip and Cheek Stick)
    I recommend this product
    What is your preferred coverage? Light
    Do you have any skin concerns? Sensitivity, Rosacea or Redness, Hyperpigmentation, Fine Lines or Wrinkles
    What is your skin tone? Light
    What is your skin undertone? Neutral
    Would you recommend this product to a friend? Yes
    Rated 4 out of 5 stars
    Yesterday
    Shockingly Natural

    Recommended this shade by Lisa Eldridge makeup artist. Tube is a bright shade for a fair skinned person, but the color blends beautifully and gives a very natural glow. And the ingredients are amazing for an -- slightly older -- skin texture.

    Was this helpful?
  • LJ
    Lynne J.
    Flag of United States
    Verified Buyer
    Reviewing
    Cinnamon Bun (Velatura Balm Dewy Lip and Cheek Stick)
    I recommend this product
    What is your preferred coverage? Light
    Do you have any skin concerns? Sensitivity, Rosacea or Redness, Hyperpigmentation, Fine Lines or Wrinkles
    What is your skin tone? Light
    What is your skin undertone? Neutral
    Would you recommend this product to a friend? Yes
    Rated 4 out of 5 stars
    Yesterday
    Great for Contour

    This works well as a contour for someone with fair skin. It blends well and the ingredients are magic for skin texture.

    Was this helpful?
  • RB
    Robyn B.
    Flag of United States
    Verified Buyer
    Reviewing
    Meeting The Ex (Velatura Balm Dewy Lip and Cheek Stick)
    I recommend this product
    What is your preferred coverage? Light
    Do you have any skin concerns? Sensitivity, Rosacea or Redness, Fine Lines or Wrinkles, Eczema, Psoriasis and/or Dermatitis
    What is your skin tone? Light Medium
    What is your skin undertone? Neutral
    What is your skin type? Combination
    Would you recommend this product to a friend? Yes
    What is your age group? 55-64
    Rated 5 out of 5 stars
    4 days ago
    Wow

    My favorite velatura color and I would never have thought so......I have all the other shades and thought this might be too bright,.....how wrong I was.....tried it on at the Soho store and oh my, its stunning!

    Was this helpful?
  • MT
    marja t.
    Flag of Finland
    Verified Buyer
    Reviewing
    Cinnamon Bun (Velatura Balm Dewy Lip and Cheek Stick)
    I recommend this product
    What is your skin tone? Light Medium
    What is your skin undertone? Neutral
    What is your skin type? Dry
    Would you recommend this product to a friend? Yes
    What is your age group? 35-44
    What is your preferred coverage? Light
    Do you have any skin concerns? Sensitivity, Fine Lines or Wrinkles, Rosacea or Redness, Texture
    Rated 5 out of 5 stars
    5 days ago
    Cinnamon bun

    Works well on dry +40 skin. Cinnamon Bun is wonderfull on neutral cool olive skin 🫶🏼

    Was this helpful?

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