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My latest videos

New Complexion And Colour Launch! My Marilyn Monroe Centenary Collection

Beat the Crease: The Trick You Need For Crease-Free Under Eyes

Korean Skincare - My Favourite Viral Products Deep Dive!

First Look! | 3 New Seamless Shades

This Makeup Mystery has Driven Me CRAZY!!!

Fix your Bronzer for Spring in 60 Seconds

Welcome to My World - Come On a Studio Tour With Me!

NEW LAUNCH! Renaissance Technique meets Modern Balm - My New Everyday Lip and cheek stick is here!

When You Finally Understand Why Nothing Looks Right on Your Skin - Olive Skintones Part 2

Lifted Liner for Hooded, Uneven or Asymmetric Eyelids

The Beauty of Vulnerability - Getting Ready & Getting Real with Posy Sterling

Alexa Chung and the Viral Palette You’ve Been Waiting For

New Shades of Liquid Silks and Pinpoint, as requested by YOU!

Olive Undertones… what are they and do YOU have them?!

Favourite Things (New and Old) For 2025!

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Sergei Polunin - Vogue Germany - Luigi and Iango

Pastures New!

24 Jul 2013

Last month I resigned my role as Creative Director of Boots No7 after many years. I joined the brand straight from designing and launching a range for Shiseido in Japan, an amazing project as the process started with, literally, a blank sheet of paper. No7 was a different story all together, already a popular and trusted brand with a long history and loyal customer base, I had to approach it sensitively. Luckily the brand was already close to my heart, having seen my mum using it when I was growing up and then as a teenager, saving up my pocket money to buy it myself.

On joining I started writing up ‘blue sky’ concepts and ideas for the cosmetics and skincare ranges and soon a new direction was established. I then began working more on individual product ideas, formulations and packaging. A couple of years after joining, the new re-vamped range launched and one of our products, ‘Protect and Perfect’ received coverage on The Horizon TV show. The brand was catapulted on to the world stage overnight – that was a really crazy and exciting time for us all.

Some of my favourite things over the years have been working with the consultants (who I love!) and designing so many limited edition make-up collections. Above and below are some of my favourites.

I’ll always have a soft spot for No7, it’s a brand with integrity and I’ll miss the wonderful consultants and all the people I’ve worked with at HQ over the years. I’ve made a lot of friends and had a lot of great times and want to thank No7 for giving me so much freedom at times and for trusting me. I feel proud to have contributed to the heritage of this iconic brand.

Now its time for me to move on to exciting new projects. I’m entering a new and very creative phase of my career and I’m really excited about that. I'm feeling very inspired!

My latest videos

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Pastures New!

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