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My latest videos

The Story of Green - Ancient World to Modern Makeup

Not Your Average Makeup Shop … Come Take a Look!

New Complexion And Colour Launch! My Marilyn Monroe Centenary Collection

Beat the Crease: The Trick You Need For Crease-Free Under Eyes

Korean Skincare - My Favourite Viral Products Deep Dive!

First Look! | 3 New Seamless Shades

This Makeup Mystery has Driven Me CRAZY!!!

Fix your Bronzer for Spring in 60 Seconds

Welcome to My World - Come On a Studio Tour With Me!

NEW LAUNCH! Renaissance Technique meets Modern Balm - My New Everyday Lip and cheek stick is here!

When You Finally Understand Why Nothing Looks Right on Your Skin - Olive Skintones Part 2

Lifted Liner for Hooded, Uneven or Asymmetric Eyelids

The Beauty of Vulnerability - Getting Ready & Getting Real with Posy Sterling

Alexa Chung and the Viral Palette You’ve Been Waiting For

New Shades of Liquid Silks and Pinpoint, as requested by YOU!

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Sophie Dahl - Harper's Bazaar - Agata Pospieszynska

Pastures New!

24 Jul 2013

Last month I resigned my role as Creative Director of Boots No7 after many years. I joined the brand straight from designing and launching a range for Shiseido in Japan, an amazing project as the process started with, literally, a blank sheet of paper. No7 was a different story all together, already a popular and trusted brand with a long history and loyal customer base, I had to approach it sensitively. Luckily the brand was already close to my heart, having seen my mum using it when I was growing up and then as a teenager, saving up my pocket money to buy it myself.

On joining I started writing up ‘blue sky’ concepts and ideas for the cosmetics and skincare ranges and soon a new direction was established. I then began working more on individual product ideas, formulations and packaging. A couple of years after joining, the new re-vamped range launched and one of our products, ‘Protect and Perfect’ received coverage on The Horizon TV show. The brand was catapulted on to the world stage overnight – that was a really crazy and exciting time for us all.

Some of my favourite things over the years have been working with the consultants (who I love!) and designing so many limited edition make-up collections. Above and below are some of my favourites.

I’ll always have a soft spot for No7, it’s a brand with integrity and I’ll miss the wonderful consultants and all the people I’ve worked with at HQ over the years. I’ve made a lot of friends and had a lot of great times and want to thank No7 for giving me so much freedom at times and for trusting me. I feel proud to have contributed to the heritage of this iconic brand.

Now its time for me to move on to exciting new projects. I’m entering a new and very creative phase of my career and I’m really excited about that. I'm feeling very inspired!

My latest videos

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Pastures New!

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