Lisa Eldridge is one of the world’s most celebrated make-up artists. Equally invested in creating educational tutorials for her loyal community as she is orchestrating her signature red-carpet look for celebrity friends or conceiving avant-garde concepts for catwalk and editorial, Lisa has established herself as the most recognised and trusted voice in beauty.
An early mover in the digital world, Lisa launched her Youtube channel in 2010, sharing industry insider techniques and non-sponsored product recommendations to viewers across the globe - the first professional makeup artist to do so. Since then, the channel has amassed 235 million views and donated 100% of YouTube advertising revenue (around £200,000) to charities that focus on female education and health.
Lisa’s expertise and vision have acquired numerous creative directorships, ambassadorial and product development roles for leading brands including Chanel, Shiseido and Lancome, where she currently resides as Global Creative Director.
In 2015, she added best-selling author to her impressive roster of achievements, publishing her first book, Face Paint: The Story of Makeup. An accumulation of years of research and exploration of the role makeup has played throughout history, the book is now published in nine languages and continues to be referenced by beauty experts worldwide.
Decades of expertise and knowledge culminated in the launch of her eponymous brand in 2019. Her debut collection of True Velvet Lipsticks were a piece of art in themselves, representing Lisa’s impressive dexterity for colour alchemy with both industry insiders and her loyal community describing the shades as ‘un-dupable’. A range of ground-breaking, carefully curated product launches followed, including ‘skincare-grade glow-giver’ (Grazia) Elevated Glow Highlighter and hotly anticipated Seamless Skin The Foundation, heralded by VOGUE as, ‘As close to a perfect foundation as you’re ever going to get’.
A trusted disruptor at her core, Lisa continues to push the boundaries on colour, ingredients and techniques, guiding and inspiring her loyal community to experiment creatively and enhance their natural, unique beauty.
Awards Sunday Times Style 2022 - Best Expert led Beauty Brand
Harper's Bazaar Best of Beauty Awards 2022 Winner - Best Lip Liner
Harper's Bazaar Best of Beauty Awards 2023 Winner (UK) - Best Cleansing Balm