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NEW! Gloss Embrace
Sequin Lip Gloss
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NEW! Rouge Experience
Refillable Lipstick
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NEW! Rouge Experience
Refill
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Baume Embrace
Melting Lip Colour
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Sculpt and Shade
Lip Pencil
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Velveteen
Liquid Lip Colour
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True Velvet
Lip Colour
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Luxuriously Lucent
Lip Colour
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Insanely Saturated
Lip Colour
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Gloss Embrace
Lip Gloss
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Enhance and Define
Lip Pencil
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My latest videos
Inside the Wild Makeup Trends of Georgian High Society - Makeup History with Lisa Eldridge
Chats, LOL’s and Effortless Makeup with Alexa Chung
New Kits, New Products, New Shades
The Blush Trend Trap - How to Find What Flatters YOU
Trying The Very First Lipstick I Ever Owned! Can You Guess The Shade? What Was Yours?
Lipstick Textures - How to Find Your Best Finish
New Launch! - New Colour Story for Eyes and Lips
Brush Size (and Shape!) Matters
My Glow Sandwich 🥪💫 Glowy not greasy, ‘lit from within' skin in minutes
My Ultimate Guide to Bridal Makeup
Quick and Easy Eye Lift 💫
Quick Tip: Sculpt and Enhance Your Socket Line Like a Pro!
Lucy Boynton 1950s Makeup Masterclass – with guest artist Emily Bilverstone
The Betty Eyeshadow Palette
New Launches, New Shades 🤎 💜
Basic Powder Contouring
A minefield of the make-up world, contouring is something that can go badly wrong. This video is an introduction to the basic principles of shading and contouring the face with powder. Good contouring can make a wide face appear narrower and cheekbones appear more prominent. It can also help to define the jawline and lift the eyes. All this needs to be done with a light touch using the right product and shade, especially for a daytime look. Once you have mastered the very basic techniques shown here you can build up your skills and really make the most of your bone structure and the shape of your face.
