I can't stress enough the importance of a proper cleansing routine. Not removing make-up means congested skin which will lead to breakouts, puffiness around the eyes and fine lines – in short, proper cleansing ensures your skin looks younger and healthier for longer!
I never use wipes as I don't think that it's enough to simply wipe the surface of the skin. Instead, I believe you need to use lots of product and really work it into the make-up to make sure that it's being fully dissolved and removed. I also always double cleanse, once to remove make-up and twice to properly clean the skin. If you use your second cleanse as a time to really massage your face and neck this will also help to boost circulation, keeping your skin really healthy and glowing.
When removing your make-up, if you're wearing a bright lip colour I think it’s best to start with this to prevent it from smearing all over your face. Next, move onto the eyes, remembering that the surrounding skin is really thin and delicate, so you need to be especially gentle – there should be no rubbing or pulling on the skin.
The best and most efficient way to remove eye make-up is to soak a couple of pads in remover, then hold and pat them onto the eyes for a minute or so to soften and loosen the make-up. I do this in the film and you can see that all of my eye make-up comes off really quickly and easily in one sweep – false lashes included! – without any harsh rubbing or pulling.
Finally, take off your base. You can follow this with a quick rinse (I generally do this as I like the feel of water against my face after cleansing) and then your choice of toner (if you use one), serum and/or moisturiser. If you are using some kind of treatment facial wash (say for acne) use this in place of the second cleanse once all your make-up is off.
With the wide range of cleansing products out there, it can be tempting to spend a bit more on your skincare regime. But cleansers themselves shouldn’t be expensive if all they do is take off your make-up. The ones you can justify spending slightly more on are those that are more like treatments – any products which have high doses of vitamins or contain any special skin-boosting ingredients such as lactic acid. I have a lot of products like this that I use as a treatment once or twice a week, many of which I talk about in my Favourite Skin Products video.
I’ve used so many different kinds of cleansers so it’s really hard to narrow it down and talk about just a few, but these are my four current favourites:
Bioderma – Crealine (also known as Sensibio) H2O
I know that I’ve mentioned this product before (again in my Favourite Skincare Products video), but I’m using it again here because it’s one of my all time favourites! It’s a product that I’ve used for years and one that I always have in my kit as not only does it clean the skin really quickly, but it’s also extremely gentle so doesn’t aggravate skin, making it perfect to use when I’m working with models with different skin types, or if I’m doing a range of different looks and need to cleanse the model’s face in between each take.
Keraskin Esthetics – Huile Nudite
Oil cleansers are great to use on days when you’ve been wearing a lot of make-up and are also really effective at removing waterproof mascara – you can use it for your first cleanse and then follow with a lotion for your second. This one by Keraskin is slightly more expensive but, as I mentioned before, the formulation which is packed full of essential oils and omegas help justify the price. Plus it comes in a massive 400ml bottle so will last for ages, especially if you only use it when you are wearing lots of make-up. For days when you haven’t been wearing as much I also recommend their Lait cleansing milk – perfect for a deep down clean.
Shu Uemura also have an amazing range of oil cleansers which are suitable for all skin types. Their oils are really light so they leave your skin feeling really clean, refreshed and conditioned. www.shuuemura.co.uk
Alpha H – Balancing Cleanser
This is a brand which I’vestarted to really get into since trying their gorgeous facials. This Balancing Cleanser has a 3 in 1 action so removes all make-up including eye make-up, and it’s really light so leaves your skin feeling really fresh. Their Soothing and Calming Cleansing Gel is great if you have dry or sensitive skin. I can also strongly recommend their moisturisers and masks.
Purity Organic Skincare - Conditioning Cleansing Lotion - exclusive to Superdrug store nationwide and online
This is a new brand that I discovered quite recently and absolutely love. I think that it’s really important to try and use natural skincare and cleansers, and while this range is almost completely organic it’s got a really affordable price tag – most of the products are around £5-£8 which is so refreshing. Another great product in the range which I’ve been using is the Anti-aging Serum and Mask as a soothing face mask to hydrate my skin.
I've had lots of requests for this tutorial so I really hope you enjoy the film. Just remember that I’m wearing lots of make-up and so the routine is one that should only be carried out at night – you don’t need to go through this process in the morning. That is a different and much quicker kind of routine all together and another film in itself – so keep your eyes peeled!