The Skinny on Eyeshadow Sticks
One of the oldest and most popular forms of cosmetic throughout history has been the makeup stick. Max Factor was such a huge fan of classic theatrical greasepaint sticks that he used them as inspiration for his first commercially available foundation, 'Pan Stick', in 1947, which women all over the world adored for its ease of application and portability. I’ve seen an huge influx of new stick makeup for every area of the face recently and particularly eyeshadow sticks. These are great if you like quick and easy shadow application - the formulas tend to be creamy and blendable so you can scribble onto lids, blend with fingers and go. Many also have great long-lasting, crease-proof and often waterproof formulas, so the maintenance is low.
Makeup & Hair - Getting ready with Jen Atkin
When Jen Atkin told me she was coming to London, I asked her over to the #HouseofEldridge to share hair tips and play with makeup. Hope you enjoy our girly chat x
Skincare Comeback - Would You Wash Your Face With Soap?
While there's something quite romantic and nostalgic about a beautifully wrapped bar of hand soap (think Fresh and Diptyque), recently at my studio I’ve seen an influx of new soaps bars that are designed for cleansing - and treating - your face. I’m sure I’m not the only one who thinks soap and imagines tight, stripped, filmy-feeling skin, but these new-gen facial soaps are designed for gentle, non-abrasive cleansing, and claim to be the perfect cleansing partner for lots of different skin types. They’re also great for travel as they’re easily transportable (you could even cut off a slice and leave the rest at home) and, as they’re water-free, don’t need to contain any preservatives.
Vintage Beauty Advice from Hollywood's Makeup Legends
To say the modern makeup industry started in Hollywood is no exaggeration - and in those days, the Westmores WERE the makeup industry.
One of the things I really wanted to highlight in my book was the full story of this incredible dynasty who set up the very first makeup department in Hollywood and went on to dominate the industry. Although a lot of women might not recognise the name ‘Westmore’, the Westmore family (father George and his sons Perc, Mont, Ern, Wally, Bud and Frank) were hugely influential in shaping women’s appearances, from eyebrows to lips and hairstyles, throughout the first half of the 20th Century. All of the iconic movie stars passed by the Westmores’ makeup chairs at some point (in fact Bette Davis once said that she owed her entire career to the Westmore brothers) and when you’re inspired by a makeup trend today, it’s possible that it has its roots in a style first developed by a Westmore (Face Paint - The Story of Makeup).
The Quick Version of my Signature Celebrity Kitten Eye
My quickest celebrity kitten eye ever. This look is my go-to liner look for when my celebrity clients are ‘makeup moving targets’. Perfect when you only have 15 minutes or less to do your entire makeup but want a kitten eye that’s on point!X
#FlawlessFriday Long-Lasting Liquid Lipsticks
Liquid lipsticks are great if you're after a gorgeous hit of dramatic, intense colour. They also tend to have long-lasting formulas so a good lip choice if you've got a wedding, party or date and don't want to worry about touching up. The downside is that they can sometimes feel drying, so make sure you prep your lips first - a gentle scrub if you need to (liquid lipsticks, especially matte finish, may exaggerate the look of any dryness or flakes), and a bit of balm - you can read more about how I do this in my long-lasting lip tips bloghere. Application also takes a bit of practise as liquid lipsticks can be messy - you definitely need to use a mirror when applying! If you're a beginner, keep some cotton buds and makeup remover to hand to clean up any mistakes quickly.