

I thought I'd show you some of the looks I created for Boots No7's 75th anniversary. There are 7 in total - one for each decade since the 40's but these are my personal favourites (60's, 40's, 70's and 90's).
All of the looks were created on one model so it was a very loooong day but a great one as I got to do exactly what I wanted and be creative. I think its amazing how different the model looks in each of the pictures, initially most people I showed all 7 to didn't believe it was the same girl - shows the power of make-up!
It was decided the best way to really showcase the make-up was to keep the model in more or less the same position for each shot and vary just the hair and lighting each time. Photographer Ben Hassett did an amazing job of really capturing a feel for each decade with clever lighting and hairdresser James Rowe made the perfect subtle statement each time with hair.
I also created the palettes/nails/lips which go with each decade. The eye shadows were chosen by the best sellers from each of the decades and it was great fun researching the archives looking at the original products and advertising for each era starting with their launch in the 1930's.
I have added all 7 to my gallery alongside each other so you can really see the transformation.

Read more on: Photo Shoots
Comments (35)
rOxy - Monday Feb 14th 2011 6:25am
I love the 2nd pic from the top. truly! it's amazing how make-up transforms a face into completely different yet beautiful looks. can't wait for lisa to have in tutorial vid!!!!
jollycakes - Sunday Jan 9th 2011 4:27am
Lisa may do a tutorial of the 40's look - I believe the one with the bold red lips! I love it and yours is the best so far!
Cindy Lee - Thursday Jul 22nd 2010 2:29am
I love the look of the one with bright red lips (although i don't think i'd be able to pull it off) and the nude look. Would you be doing tutorials for these two looks? it would be great if you did!!
Patrycja - Thursday May 20th 2010 10:22am
Thank you!Thank You!Thank You! I found it so inspiring! Same model for all the looks! Wow!!! Im very much the 40's style at work and 90's day off:)I found myself stucked in a routine... But then I have tried both 60's and 70's and I'm loving it!!! :)
Glamstr3ss - Tuesday May 18th 2010 12:27pm
Absolutely love the 60's look - sooooo dramatic!! unbelievable how the model's look transforms with each makeup look...you are truly gifted. luv u xoxo
seda - Tuesday May 11th 2010 12:03pm
Hi lisa I do love your tutorials. You are very professional and pretty. Tutorials are very useful. Thanks a lot for helping us. I have been in front of make up and all connected with makeup since my childhood and now, when I watching your videos I learn makeup tips and techniques and it's really helps me. Thank you. Can I kindly ask you to make tutorial on powder highlighters. THanks in advance. Sincerely, Seda FRom Armenia/Yerevan
prastita - Tuesday May 11th 2010 1:50am
god!, what a beautiful work. well done.
Evee - Monday May 10th 2010 5:04pm
Absolutely beautiful!
Anam - Monday May 10th 2010 3:23pm
i love the last two looks the most there so beautiful , is there a collection based on these looks and colours coming and when ? i really hope so i want to go buy everything for the pastel look:) could u please do a tutorial on these:) x
Mazie - Sunday May 9th 2010 5:53am
these looks are stunning lisa. you are such a gifted artist!
Mia Gibson - Sunday May 9th 2010 5:01am
Lisa-- These looks are amazing. Is it possible to do a tutorial on the 60's look? I would totally go out like that. haha xx
Nadia - Sunday May 9th 2010 4:01am
Just gorgeous! The makeup IS so very powerful; I wouldn't think it's the same girl if you wouldn't mention it.
sam - Saturday May 8th 2010 11:12pm
OMG!!! this is amazing. i really love the 60's monochrome, always been a faveourite of mine.
Sonya - Saturday May 8th 2010 8:17pm
Gorgeous! I wish we had boots in australia. In the 90s I wanted to look like cindy Crawford or claudia schifffer in the guess ads and I used to wear poppy lipstick in innocence (if anyone remembers that... super matte brown nude) with brown eyeliner as a lipliner.
Lisa - Saturday May 8th 2010 4:42pm
They're all fab, but i just adore the 90's look. It's simple, but just beautiful and really says "90's" to me. I've problems with pigmentation around my eyes since the latter stages of my pregnancy last year. Any tips for concealment? And what's your fav treatment product? xx
silvia - Saturday May 8th 2010 3:24pm
great work!! congratulations! I love the 60's, 40's and the 90's look, even if I can't really see where's the make-up on the 90's look :) It's sooo natural. maybe you could do a tutorial on that one..? I'd be also interested in a 60's tutorial, the 60's make-up and fashion are my favourite!!! silvia
Mercedes - Saturday May 8th 2010 2:37pm
Hi Lisa, I love every one of the looks and I find them so inspirational! Please do some of them on your tuts. I would die to see the 70s one with the cut crease. I know the technique but I'm sure you will add your clever and interesting tips as usual. Love them! Congratulations.
Hannah - Saturday May 8th 2010 1:29pm
All these looks are amazing Lisa. The 60's look is my favourite. I was wondering if you would consider doing some makeup tutorial on darker skin tones?
EllieB - Saturday May 8th 2010 1:20pm
Really lovely artistry, ain't makeup great!!
Najat - Saturday May 8th 2010 1:06pm
Amazing!!
Agatha - Saturday May 8th 2010 10:41am
Fantastic work Lisa! I follow your blog daily and watch the tutorials over and over again - you're extremely talented. Love all the looks with the 60's & 70's one being my faves. I'll have a look at the rest of them now. Have a great day!
Princess_79ify - Saturday May 8th 2010 10:17am
Hi Lisa, My favourite is the 90's looking one, It's so polished and chic. Who said minimalism is boring!! When do the palettes go on sale? I intend to buy every one!! xx
Nuria - Saturday May 8th 2010 9:29am
Hi Lisa! That was very interesting. I am learning make-up techniques at a school and we are currently watching the looks of different decades. I would like to see the rest of the decades at your blog. I love your work, Lisa. You have a great talent :)
tulika - Saturday May 8th 2010 7:52am
wow these looks are breath taking! i am IN LOVE with the pastely look from the 70's...its beautiful!! a tutorial on that would be nice =) which lipstick did you use for the model in that? you're so talented =)
Victoria - Saturday May 8th 2010 6:23am
Wow all the looks are so beautiful. I love the 60s and 90s but would also be interested on how you would do an 80s look. Probably with all that super contour, super eyeshadow dynasty look.
jna - Saturday May 8th 2010 12:08am
I can only see the 4 looks. It is amazing that the girl is the same in all the looks. Love them all.
Kathryn - Friday May 7th 2010 11:17pm
Lisa Eldridge - Friday May 7th 2010 10:36pm
@ Elvira Khokhryakova Thanks I'm so pleased you like! The 60's is my fave too, I'm a sucker for everything from that decade x @annalisa thank you for your lovely comment and you never know I may do your make-up one day! x @Manuella The 90's feels so effortless and cool I agree - would be a nice quick one to do for an everyday look too x @k wow thanks! x @Isn't it funny how the 40's look still manages to look so modern. I guess its such a classic which stars like Dita Von Teese have introduced to a whole new generation of young girls.The 50's look in the series seems more dated I think. The whole series is in the gallery now, have a look and let me know your thoughts x @Ilaria thank you, she was incredibly nice and patient thankfully because i felt bad constantly applying more and more make-up then taking it all off again... a real sweetheart luckily x @There will be a golden eye tomorrow ; ) @
Jess - Friday May 7th 2010 10:03pm
I love the 90's, followed by the 80's. Any chance of a sneak peek of what the next video will be and when?
Elvira Khokhryakova - Friday May 7th 2010 7:24pm
I love this shoot! The work you did is so intelligent and clever! The deep research done of colors and lightning is very clear in these pictures. Gorgeous! The 60's are my favourites (here and through all of your gallery)!
annalisa - Friday May 7th 2010 2:42pm
Hi lisa :) before reading your post I thought too the were all different models! You're a super fantastic artist, no wonder you are the celebrities fav make up artist! I wish I were a celebrity (or "just" this model would be fine), just for the privilege of having you as my all the time make-up artist!! I look forward to seeing all the looks!! xxx
Manuella - Friday May 7th 2010 2:41pm
Hello ! Wouah ... so beautifull !! i love the 90's and the 40's also. Maybe you'll do a tutorial on the 90's ???
k - Friday May 7th 2010 1:56pm
This is really art!
sofia - Friday May 7th 2010 12:31pm
I absolutely love the 40s and 90s. Love the transformation of the brows on all of them. Looking forward to seeing all the eras in a row :)
Ilaria - Friday May 7th 2010 11:53am
i really love the 60's and 90's!! She looks sooo good.
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